This seminar is intended to provide Executives and Managers an introduction and understanding of what Data Warehouse/Business Intelligence Systems are and how theses systems turn raw data into information. Highlighted will be the impact the systems make within the business as well as implementation strategies.

CEO's, CFO's, CIO's and other Business Managers involved in developing a business case to justify and approve the system development. Anyone involved in the Information Systems arena who is involved in the planning efforts should also attend.

• Business Benefits
• 'What It Is, What It Is Not'
• The Evolution Of Data
• Knowledge Worker Evolution

The 4 Step Decision Framework:
1 - Understand "How's Business"?
2 - Analyze Business Performance
3 - Scenario Creation & Analysis
4 - Make A Decision

• Information For Corporate Decision Support
• Information Requirements
• Inability To Model The Business
• Inability To React Quickly
• Distributed Data
• The Data Warehousing Solution
• Business Intelligence + Data Integrity

• Data Warehousing And Data Re- Engineering
• Metadata Management
• Data Replication
• Integration With Operational Data
• Workflow Integration

• Measures, Dimensions, History, Detect And Alert
• Distribution

• Data Marts
• Scope Management
• Vertical/Cross Data Mart Implementation
• Data Population Strategies
• Impact On Current Business Workflows
• Impact On Operational Systems
• Data Re-Engineering

• Where To Start
• Teams, Roles And Responsibilities
• Critical Success Factors
• Planning For Ongoing Support

• Reporting, Visualization And Ad-hoc Tools
• Data Acquisition Tools
• OLAP, ROLAP Tools
• Data Mining Tools
• Geographic Information Systems (GIS)
• Detect And Alert Tools
• Information Directory/Catalogs
• CASE/Data Modeling Tools

• Health Care
• Brokerage
• Marketing
• Pharmaceutical
• Manufacturing
• Profit & Loss
• Entertainment/Performing Arts
• Subscription Services
• Telecommunications
• Brand Analysis/Category Management