FIX Engines Product Sheet
FIX Testing and Certification
Product Sheet
PINK OMS Product Sheet
08/25/04
August 25, 2004 / -- PRINCETON, NJ - Sterling Management Solutions Corp. and B2BITS are pleased to announce their
new business partnership in the United States. Sterling will now offer the B2BITS industry-leading FIX family of
solutions (including FIX engines, and testing and certification tools), and PINKTM, an innovative new low-cost
Fixed Income Trading and Direct Market Access solution. Over 300 financial services customers have deployed B2BITS
FIX solutions worldwide, from the largest sell-side brokers to small hedge fund operations.
Robert Sobol, the Chief Operating Officer of Sterling, said, “This is the beginning of the Wall Street technology cost
revolution. Sterling’s partnership with B2BITS furthers our companies’ shared goals of offering sophisticated and
cost-effective solutions to the financial services industry. Sterling’s solutions - TradeBITM performance measurement
for institutional trading and ECN operations, client/trader profit and loss, securities compliance and AML -
are perfectly complemented by this partnership. Competitive solutions cost three times as much and take three times
as long to deliver.”
Mark Bisker, the Chief Executive Officer of B2BITS, said, “The synergy between Sterling’s experience in management,
sales and marketing expertise and B2BITS’ technology should significantly improve B2BITS’ market share in the United
States. The partnership will provide high quality local support in the US market. We will have the capability to
develop and deliver value-added solutions built on B2BITS FIX infrastructure for our combined customer base.”
B2BITS has been designated by FIX Protocol Ltd., the FIX standard setting organization, as one of only 4 FIX official
certification providers in the world. B2BITS’ FIX Antenna is the highest performing FIX engine in existence.
Sterling’s Performance Measurements solutions TradeBI and PerformBITM are utilized by clients such as Bank of New
York, Bloomberg, Charles Schwab, AIG, IBM, Sybase, Avaya, and the Pentagon.
About B2BITS
B2BITS, with offices in London and New York, deploys its FIX solutions worldwide. B2BITS has aggressively sought to
lower the barriers to FIX implementation for all market participants by providing FIX Engines with world leading
performance on entry level hardware across a range of operating systems and by the development of automated testing
tools and diagnostics. B2BITS also offers robust FIX certification services. PINK, with Direct Market Access,
is a highly cost-effective alternative for corporate and government bond traders and funds. www.btobits.com.
About Sterling Management Solutions Corp.
Sterling Management Solutions Corp., headquartered in Princeton, New Jersey and founded in 1990, provides award-winning
business intelligence analytics, data mining, pattern recognition and predictive modeling solutions in web, client
server and wireless-enabled delivery via its PerformBI Digital Dashboard. Vertical-specific solutions include Financial
Services, Corporate Governance (Sarbanes-Oxley), Insurance, Business Continuity Planning and Homeland Security.
Sterling also provides technology consulting and recruiting services. www.sterlingmgt.com.
Further information can be obtained by contacting: Robert N. Sobol, Chief Operating Officer, Sterling Management
Solutions Corp., 15 Roszel Road, Princeton, New Jersey, 08540, 1-609-452-9300 (ext - 109), Robert_sobol@sterlingmgt.com.