PRINCETON, N.J., March 18 /PRNewswire/
-- Sterling Management Consulting, a leading solutions provider in the successful implementation of Decision Support
Systems, Data Warehousing, Executive Information Systems and reporting applications, today announced an initiative to
demonstrate an increased commitment to the Business Intelligence arena. As a first step SMC plans to release
several industry specific Business Intelligence solutions. Initial releases will focus specifically on the trading,
insurance and healthcare industries.
"Our product
offerings will enable a specific market to purchase a solution already
tailored to their particular industry which will work with their existing
Enterprise Business Software," said Sol Klinger, Technology Consultant
for Sterling Management Consulting.
Analysts predict
that the Business Intelligence market is expected to grow as much as
$70 billion by the year 2000. Business Intelligence -- the gathering,
management, analysis and distribution of data -- enables companies to
glean knowledge from information databases and external data sources.
This data is then used to make strategic decisions about which markets
to enter, which customers to court and which products to promote in
an effort to increase profitability.
"Providing
industry specific packages is our trump card to strengthen and maintain
our position in this space," said Klinger. "Many of the current
BI offerings are general and do not concentrate on a specific market
segment, therefore organizations find themselves having to customize
existing solutions which becomes costly."
Business Intelligence
is not the lone segment that SMC is putting its concentrated efforts
on to better support their client who offer Enterprise Business Solutions,
such as IBM. Client Relationship Management (CRM) is an integral part
of the BI solution. AMR Research recently stated that the CRM market
will top 11.5 billion by 2002. CRM revenue is still minuscule when compared
to other enterprise application markets such as ERP, indicating that
there is plenty of market to be tapped.
"Our methodologies
combine the elements that make BI and CRM applications successful today,"
said Klinger.