PRINCETON, N.J., Feb. 14 /PRNewswire/ -- Sterling Management Consulting, Inc., a developer of Business Intelligence and Customer Relationship Management Solutions was the recipient of the "1999 Solution Award for Business Intelligence in the Securities Industry" at the recent IBM Partnerworld 2000 conference held in San Diego, California.

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"It's a great honor for TradeBI™ to be selected for this award," says Sol Klinger, Technical Director with SMC. "IBM has hundreds, if not thousands of partners with various types of solutions, and to be singled out from our Business Intelligence peers is fantastic."

Klinger continues, "We are beginning an aggressive sales campaign for TradeBI™ and Partnerworld has enabled us to meet, personally, with the IBM managers who are motivated to stake their claim in the Business Intelligence solutions space. Success in this space is not a single vendor solution, but a symbiosis of multiple technologies forging an integrated business solution."

ABOUT TradeBI™

TradeBI™ automates the ability to explore broker, correspondent, trader, security performance and profitability. By quickly identifying benefits and imbalances in the trading relationships, this solution supports key personnel and departmental decision makers such as enterprise managers (CEO's, CFO's and CIO's), trade room managers, marketing groups, agency desks, compliance departments and risk management groups.
"Our customers' experiences with trading information that's used for decision making demonstrated deep problems in timeliness and accuracy of the business analytics," according to Don Clark, Technical Director with SMC. "Information is valuable only if actionable. Knowing that yesterday's trades had problems and not knowing what the problems were until month's end, cannot improve the customers' ability to adjust to the market dynamics."

TradeBI™ enables users to explore and analyze the data within the multidimensional structures, separate from the operational data and avoiding impact on mission critical systems. Results can be displayed in reports, graphs and charts, providing an easy to understand visual presentation of business trends and patterns.

<b>About Sterling Management Consulting, Inc. (SMC)</b>

Headquartered in Princeton, NJ, and founded in 1990, Sterling Management Consulting is a leading provider of Business Intelligence and Customer Relationship Management products In Healthcare, Insurance, Transportation, Utilities, Entertainment, Pharmaceuticals, Manufacturing, Brand/Category Management. SMC also provides consulting and education services that enable the customer to gain the maximum benefit from their investment in technology. For more information on SMC, please visit its Website at www.SterlingMgt.com or contact Product Marketing at 609.452.9300 or info@SterlingMgt.com.

TradeBI™ and SMC are trademarks of SMC Corporation. All other brand and product names appearing in this document are trademarks, registered trademarks or service marks of their respective holders.